Transforming ideas into digital experiences
E-commerce & Digital Strategy Consultant
Clients
Web and Social Media Management for Florida Solution Air
As the Lead Web Developer and digital strategist for Florida Solution Air (Cape Coral), I designed and executed a responsive, high-quality website using GoDaddy Builder. The core goal was to establish a professional digital presence that translates their commitment to quality AC services into customer trust. My development focused on streamlining navigation and showcasing their service portfolio for optimal user experience. Additionally, I managed the company’s social media strategy, creating localized content that strengthened their community presence and drove organic engagement.
Social Media @floridasolutionair
Website & Social Media Management for DC Balloons (Wix)
I provide ongoing E-commerce management and digital strategy for DC Balloons, a specialty retailer built on the Wix platform. My responsibilities ensure sales readiness through meticulous website maintenance, which includes real-time product additions, price accuracy, and inventory synchronization. Furthermore, I drive transactional traffic by managing the company's social media content, ensuring all digital touchpoints are optimized and current, directly supporting the conversion of visits into sales.
Social Media: @dcballoons
Digital Sanctuary Design: Mothers Strong
I led the design and development of the Mothers Strong website, creating a sensitive and navigable digital sanctuary built on the GoDaddy platform. The architecture was engineered with an acute focus on user experience (UX) for mothers experiencing emotional distress, ensuring critical support resources and guidance are immediately accessible. My work included developing a clear, simple site structure and an emotionally sensitive UI (soft color palette, encouraging messaging) to build trust and convey hope from the first visit. Key features include a secure contact form and specialized resource sections, designed to sustain and uplift users by providing clarity in chaos.
Etsy E-commerce Optimization & Niche Branding
I executed the end-to-end store build-out and optimization for YolyankoArt, a specialized retailer focusing on printable art for meditation and mindfulness spaces. The project's success relied on engineering a clean, harmonious, and minimalist visual brand identity that resonates directly with the wellness market. I managed the complete Etsy layout (from shop banner to policies and product presentation). Crucially, I maximized sales potential by creating realistic product mockups, significantly enhancing customer product visualization and confidence. Finally, I implemented a niche-specific SEO strategy across all listings and tags, driving highly targeted traffic searching for conscious decor and wellness accessories.
Professional Brand Development: American Prime Taxes (WordPress)
I successfully designed and engineered the American Prime Taxes website using WordPress, specifically focusing on translating the CEO's personal touch and professionalism into a reliable digital brand. The platform was built to serve as a functional, transparent client hub where individuals and entrepreneurs can quickly access straightforward tax solutions and consulting services. My development work emphasized clear navigation and trust-building elements, allowing the firm to project confidence and enabling clients to focus on growth while securing their financial needs.
Conceptual Art Portfolio: Graphikasana (GoDaddy Platform)
I developed the official online portfolio for international visual artist Yolyanko William, ensuring the website seamlessly merges her graphic universe with the philosophy of yoga—a concept defined as Graphikasana. Built on GoDaddy, the project required a highly customized design to serve as a digital gallery for her extensive collection of painting, drawing, and animation work. My execution focused on creating a balanced and deeply expressive online environment that elevates the art while providing clear navigation and a professional platform for her global career. The final product is a functional, visually dynamic space that brings the concept of "art in motion" to life.
Trust-Building Platform: Kelly Builders WFL (WordPress)
I designed and developed the Kelly Builders WFL website on WordPress, executing a digital strategy focused on translating their core promise—to protect, elevate, and transform—into a solid, reliable online presence. This project was engineered to be more than a showcase; it is a trust-building experience. Given their specialization in impact windows and doors for Southwest Florida, my development emphasized clear, crisis-relevant information (hurricane protection, energy efficiency) and simple navigation. The final architecture reflects the company’s family-owned roots and stability, providing clients with peace of mind and immediate access to robust home protection solutions.